MKTGMSFT

Working directly with the Global CEO and North American Leadership team I was tasked with developing a modern capabilities story and organic growth playbook and internal database for Salesforce integration. Interviewing key stakeholders across all agency departments, I was focused on distilling agency culture, strengths and case studies into a simple holistic playbook for organic business development. The program received wholesale adoption with fantastic results.

Hustle is a culture-first creative agency powered by the R/GA network. We work as an independent S.W.A.T. unit that has developed a strategic methodology and social listening process that leads to real-time cultural insights and quickly turned into actionable creative briefs for nimble deployment. Our reinvention of the traditional model has allowed us to develop authentic creative storytelling in a quick-to-production fashion that has lead to great work from an amazing book of brands, from Nike & Converse to Apple & 20th Century Fox Films. As Head of Brand Connections I oversee both the Client Service and Strategy departments as part of the executive leadership team; steering the organization toward growth and new partner opportunities. Our mission is to work with brands that strive for dynamic interaction with their audiences, reaching them in innovative, ground-up ways.

i.d.e.a.

2016 - 2017

Looking to feed my entrepreneurial spirit and try life at a different speed, I was offered the lead Account role at this growing creative startup with aspirations for the national stage. To reinforce my philosophy on my department’s role within the organization, I quickly renamed my group from Account Management to Client Partnerships to provide a new perspective on how we should be approaching their business. I was tasked with leading the agency’s mission to seek out courageous brands that aspired to rethink their purpose and establish advocacy among their consumers.

Over the course of a year and a half, I worked to reorganize the internal process, structure, compensation models and understanding of methods to develop business-changing and award-worthy creative executions. Working closely with the Creative and Strategic leads, we were able to grab the attention of several global brands such as Hostess, Caesars Entertainment, and the U.S. Ski and Snowboard Association, further establishing San Diego as a growing hotbed for world-changing ideas. Being a small independent shop, I played a number of additional roles including the outreach and negotiation of multiple Celebrity and Influencer talent, encouraging them to play a role in the creative development of many campaign ideas. David Hasselhoff was by-far, the best.

Saatchi & Saatchi/TeamONE

2010 - 2016

Originally recruited into a hybrid role of both Director of Business Development and Account Director on American Express and Belkin, my first task was to change the industry’s perception of this award-winning, yet somewhat obscure, agency. Universally known as AOR for Lexus, Team One was seen by Saatchi & Saatchi as the “creative jewel” in the network crown. Working closely with leadership, I helped to merchandise this positioning to consultants and brands in compelling ways that led to one of the most successful new client acquisition periods in the agency’s 25+ years of existence. 

Based on the success of the new business program, coupled with my personal vision to be regarded as a credible player within gaming and entertainment, I transitioned into a more traditional account leadership role focused on organic opportunities. Over the course of the next three years, and with partners like 2K Games, Warner Bros., and Electronic Arts, we became an award-winning powerhouse with the desirable reputation for captivating strategic insights and amazing product launch campaigns.

One Eighteen Advertising

2004 - 2010

As employee #4, I helped to grow a small design shop, born out of the homebuilding boom, to a staff of 20+ employees specializing in translating traditional brands into the digital and social space. Wearing many hats from media and strategy to creative and client partnership, I developed a holistic approach to campaign planning. As the Agency's expertise in emerging media became more prevalent, we were afforded the opportunity to develop programs and promotions for larger and larger Fortune 500 companies such as Samsung Mobile, Tesla Motors, Don Francisco's Coffee, and Boar’s Head delis. Over the course of my 6-year tenure, we expanded our capabilities to include, shopper marketing, digital media planning, and retail.

The Ad Council

2001